THE PATH LESS TRAVELED BY...

“The strategy of an organisation can be compared with the evolution of a forest walk or track. The first time one takes a certain path it is hardly recognisable and sometimes even “illegal.” As time goes by slowly the contours of a track emerge and when several tracks come together a path evolves. When an organisation is in “good repair”, well established alternatives become less visible or represent paths that lead astray...”

--- Dr. Lammert Vrieling - The Pathfinder (1998)

There are many misconceptions about developing a strategy. Often we think of strategy as some written plan which most of the time end up in some desk drawer or fill the bookshelf of our office (next to many other very expensive reports).

At Sustineo we often use two metaphors concerning strategy development:

a GPS navigation map; and

a travel log.

If your “strategy” is in your bottom drawer it is not a strategy. Just like you do not put your GPS in your glove department in your car when you are navigating to your desired location. No, your strategy will be with you at all times clearly indicating which coordinates (benchmarks) to look for, which roads to avoid and often which obstacles to break through and which tracks to create.

A strategy is also a travel log on which you continually write notes, discoveries, etc. updating your destination(s) while you go.

Click on the picture on the right to get an idea on how Sustineo might assist you on your path (less traveled).  

For more information call us at:

+41 79 822 3546 or email: info@sustineo.org